Employer Branding: Best Practices
It is not unusual for companies to invest in building a brand around their products and services. In fact, scores of marketing agencies support companies in their quest to convince…
Is Employee Engagement Equal to Employee Loyalty?
What is Employee Engagement? As per “Employee engagement is the emotional commitment the employee has to the organization and its goals.” An engaged employee…
Customer Service: What Will it Take in the age of ChatBots and more?
To build a successful business it is essential to recognize and deliver as per customer expectations. A differentiated service offering valued by customers externally and internally…
Creating Emotional Value for Customers
“Customer is king”; probably the most overused, misused, misunderstood and inconsistently delivered cliché in the hallways of service. However,quite opposite to the belief some…
Win Your Customer Through Consultative Selling
As a Regional Manager-Sales, North , Sandeep leads a team of Key Account Managers at a consumer durable & electronics major. Besides being responsible for his…
Is the Sales Team enabled for Dynamic Business World?
It is an annual sales conference and sales leaders, at various levels, from length and breadth of the country have arrived. The atmosphere is staid and all the participants look…
Does Performance Management System Really Improve Performance?
Most Performance Management practices turn out to damage the performance they are intended to improve. In the context of neuroscience research this is based on…
Understanding Employee Engagement
Employee engagement has been the buzz word for some time now as is evident in its ranking as the top 2 focus areas in Deloitte’s HCM Study in 2015 and 2016. Organizations are…
5 Criteria to Consider Before Choosing Your Employee Engagement Surveys
Conducting an employee engagement survey is like visiting a doctor in many ways. An individual consults a doctor when he/she wants to assess his/her health; it could be because…
Employee engagement in a VUCA environment
The business world has always been a challenging place. This is especially true today, when we are operating in what is known as the VUCA environment- volatile, uncertain…
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