The Heart and Soul of Communication

The Heart and Soul of Communication

For decades now communication gurus have provided us with research, tools and skills to make our communication effective. They have said that the need for having goal focused and structured communication cannot be overemphasized in the corporate corridors and...
Creating Emotional Value for Customers

Creating Emotional Value for Customers

“Customer is king”; probably the most overused, misused, misunderstood and inconsistently delivered cliché in the hallways of service. However,quite opposite to the belief some organizations across industries have managed to actually crown and treat their customers...
How involved is your customer?

How involved is your customer?

Depicted below is a model of the stages in the consumer decision making process that consumers follow while buying either products or services. When buying either products or services, consumers are influenced by a variety of factors. Depending on a consumer’s...