Key account management is the strategic approach that companies take to manage and grow their most important customers. In other words, the ultimate purpose of KAM is to develop long-term, [...]
In the “during Covid era”, organisations have had to work in complete uncertainty vis the environment, politics, economics, market, and customer. Most organisations, world over, are persistently [...]
Sales leaders, across almost all types of businesses, are facing complex questions currently: How do we drive sales in a digital world? How do we increase leads and maintain strong conversions? [...]
“Business is all about the customer; what the customer wants, and what they get. Generally, every customer wants a product or service that solves their problem, is worth their money, and is [...]
One of the greatest challenges for the sales force in the VUCA environment is the increased competition and the skills required to tackle those challenges. All businesses have competitors, and in [...]
In the professional world, the time around the turn of the century brought with itself a strong inclination to the behaviors of the three Fs – Focused, Fast and Flexible. Of course, the [...]
Characteristically, a key account is that valuable customer of your’ s whose loss would have a significant impact on your organization’s profits. Hence, Key account management (KAM) isn’t just [...]
Over the last decade, the L&D domain has witnessed a gradual transformation towards technology-driven blended learning to support organisations with different learning requirements and varied [...]
Top 4 Challenges in Channel Sales Management In the sales world, a channel is a system of bringing the goods and services from the manufacturer/seller to the buyer/consumer. Any form of [...]
Entering the negative zone All seasoned salespersons would be familiar with the tenet: “The best time to call on prospects is immediately after you have closed a big deal or ended the year on a [...]