Simplify percolation of organizational transformation by bringing about a systemic change in the DNA of your organization
Creating a values driven organization and building a compelling EVP through Inside Out Branding based on employeeship, this is an initiative that focuses on mobilizing everyone’s energy towards the success of the organization.Establishing an ON BRANDs EVP is an integrated organizational development approach designed to bring brands to life internally, deliver a differentiated brand employee and customer proposition and finally build employee and customer loyalty and brand equity.
The brand and brand values provide the perfect medium for the differentiation; since the brand defines the distinctiveness of the organization it is inimitable by competition.
Aligning the EVP to the brand promise and values would ensure that the brand comes to life through every internal interaction and finally every customer interaction.