Overview
In the current business environment, it has become increasingly critical for organisations to understand the changing needs of their customers. Leaders need to take critical decisions basis deep customer insights rather than anecdotal feedback.
This program helps leaders to understand customer needs and preferences and draw relevant insights.
- Deep customer insights vs shallow feedback
- Understand customer’s jobs to be done
- Develop customer persona and stories
- Leverage data and analytics to map customer expectations better
- Learn techniques for gaining customer insights
- Leverage complaints as a powerful tool to understand customer expectations
Key Benefits
Who is it relevant for?
- Tenured Managers
- Functional Heads
- Improved understanding of customer requirements
- Deeper customer insights and analysis
- Increased alignment on customer needs
Possible Outcomes
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Find out more about developing the skills for yourself, your team and your organisation
