Overview
80% of your sales will come from around 20% of your customers. The Pareto principle is well-known and applies to most businesses. It is usually the top 20% of customers—those with the potential to generate the greatest Return on Investment (ROI)—that a business will typically define as its Key Accounts. Consequently, organizations wishing to enjoy success will pay particular attention to nurturing, growing, and retaining these valuable accounts through an effective key account management program.
Needless to say, a skilled Key Account Manager plays one of the most important roles in protecting a business’s prosperity. Their ability to understand the implications of the account landscape and consistently identify solutions that work and add value through an effective key account management program can never be underestimated.
Over 70 years of research and practical experience of helping people to learn, grow and reach their full potential means that TACK is able to support you in achieving world-class sales, leadership and individual performance.
High Spots
- Take away the TACK IQ® software key account management program process to help you plan, develop and protect your key customers
- TACK’s FIND® investigation model will help you identify your customers’ needs to develop and present tailored solutions
- Personality profiling to develop your understanding of how different individuals are influenced and how to adapt your selling style to meet their needs
- Provide a strategic selling approach to winning and developing significant accounts
- Understand and influence different personality types found in the decision-making process within your customer organisations
- Understand various buyer motivators
- Confidently present your offering and win business in competitive selling situations
- Develop and implement a key account management program strategy for all your significant customers
Key Topics
Key Outcomes
- Accelerated Skill Application: Leaders quickly apply new skills gained from real-world scenarios, self-tests, and actionable content. This drives immediate performance improvement across leadership levels.
- Consistent Leadership Development: Equip leaders across all levels with a cohesive learning experience, ensuring a consistent approach to leadership globally. This fosters a unified leadership style throughout the organization.
- Agility in Leadership: With regularly updated content, leaders stay ahead of changes and develop agility in decision-making, enabling them to adapt to new challenges swiftly and effectively.
- Scalable Learning Solutions: Whether in a large organization or an SME, these learning tools scale effortlessly, supporting leadership development at all stages of growth. Measurable
- Performance Improvements: Leverage built-in management tools and dashboards to track progress, assess learning outcomes, and ensure leadership training translates into measurable business results.
Find out more about developing the skills for yourself, your team and your organisation