Enable your sales teams and leaders with a complete sales development toolkit that gives them the resources, confidence and motivation to generate winning sales results.
Today businesses don’t buy products or services – they buy results. So today’s salespeople can only succeed by solution selling. Starting by clearly identifying priority needs, this course shows sales professionals how to present their offer in terms of its contribution to business goals, how to justify cost and sell ‘return on investment’ (where this is a key decision factor).
Everyone involved in the business to business selling will benefit from the solution selling programme, whether selling commodity products/services or capital investment items. It assumes you are already skilled in basic sales and shows you how to develop your ability to sell in the way your customers want to buy.