by Abdul Basit | Mar 12, 2024 | Sales Development
In the ever-evolving landscape of business, effective sales key account management (KAM) is crucial for sustainable growth and long-term success. Key accounts often contribute a significant portion of a company’s revenue, making it essential to nurture and... by InspireOne | Jun 11, 2019 | Sales Development
Characteristically, a key account is that valuable customer of your’ s whose loss would have a significant impact on your organization’s profits. Hence, Key account management (KAM) isn’t just about winning new business from your customers but changing the very...