by control_zenuser | Jan 4, 2021 | Sales Development
Key account management is the strategic approach that companies take to manage and grow their most important customers. In other words, the ultimate purpose of key account management is to develop long-term, mutually beneficial relationships with the specific business... by control_zenuser | Jun 11, 2019 | Sales Development
Characteristically, a key account is that valuable customer of your’ s whose loss would have a significant impact on your organization’s profits. Hence, Key account management (KAM) isn’t just about winning new business from your customers but changing the very...