Key account management is the strategic approach that companies take to manage and grow their most important customers. In other words, the ultimate purpose of KAM is to develop long-term, [...]
In the “during Covid era”, organisations have had to work in complete uncertainty vis the environment, politics, economics, market, and customer. Most organisations, world over, are persistently [...]
Sales leaders, across almost all types of businesses, are facing complex questions currently: How do we drive sales in a digital world? How do we increase leads and maintain strong conversions? [...]
“Business is all about the customer; what the customer wants, and what they get. Generally, every customer wants a product or service that solves their problem, is worth their money, and is [...]
Over the last decade, the L&D domain has witnessed a gradual transformation towards technology-driven blended learning to support organisations with different learning requirements and varied [...]
Entering the negative zone All seasoned salespersons would be familiar with the tenet: “The best time to call on prospects is immediately after you have closed a big deal or ended the year on a [...]
Sales motivation is a perennial area of focus and also an area that is perennially illusive for leaders in most organisations! Citing reasons for why the sales force should be motivated, would be [...]